ABUSE IS NOT LOVE.COMMITMENT TO A SAFER WORLD
1 IN 3 WOMEN WILL
EXPERIENCE VIOLENCE BY A PARTNER
IN THEIR LIFETIME
ABOUT THE PROGRAM YSL Beauty created Abuse Is Not Love in 2020 to prevent and fight against intimate partner violence, a global issue experienced by 1 in 3 women in their lifetime.
Abuse is Not
Love
Educating
common signs of IPV through
international non-profit
partnerships.
Training
advisors to better understand
abusive behaviours and available
resources.
Publishing
the topic to develop thought-
leadership around youth and
prevention.
Advocating
campaigns on the warning signs
of abuse and available
resources.
ABUSE IS NOT LOVE IS A
GLOBAL PROGRAM
We work to prevent and fight against IPV through local, on
the ground non-profit partnerships in each market to have
culturally relevant and bespoke programs depending on
market needs.
our key NGO-partners on the ground
Thought
leadership
The brand aims to have a long-term impact on the fight against Intimate Partner Violence through collaborations with thought leaders and experts. Our objective is to contribute to moving the global conversation and have a long-term impact on IPV prevention with open-source solutions and an approach to collective action.
FAILURE TO RECOGNIZE TECH-FACILITATED INTIMATE PARTNER VIOLENCE
2026
A seminal commentary piece exposing how rapid digital acceleration, parental surveillance habits, and emerging AI tools have blurred the lines between care and coercive control for young adults worldwide.
WHAT IS IT LIKE TO BE HER?
2025
YSL Beauty has partnered with Dr. Sara Kuburic, an acclaimed existential therapist and thought leader, to release new research focusing on the psychological impact of abuse on survivors.
Bold Approaches to Engage Men to End Men’s Violence Against Women
2024
YSL Beauty aims to leverage their global platform to educate a wider audience, including men and boys, about Intimate Partner Violence and explore various ways we can all act to prevent it.
INTIMATE PARTNER VIOLENCE EXPERIENCES WITHIN THE LGBTQIA+ COMMUNITY
2023
In an unprecedented international research initiative about the perceptions of toxic, abusive, and healthy relationships, YSL Beauty's thought leadership piece focuses on the lived experiences of the LGBTQIA+ community.
Intimate partner violence is a workplace issue
2021
YSL Beauty first academic research paper published by Harvard Business Review about why organizations should provide support and ressources for employees, managers and colleagues alike.
