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FREE AT HEART: The new LIBRE campaign with Dua Lipa

FREE AT HEART

DISCOVER THE NEW
LIBRE CAMPAIGN



 

‘‘This campaign is the essence of freedom, running free in an epic landscape, feeling vast yet small against the world, and taking up as much space as possible.’

DUA LIPA

‘‘This campaign is the essence of freedom, running free in an epic landscape, feeling vast yet small against the world, and taking up as much space as possible.’

DUA LIPA



DUA LIPA,
LIVING HER FREEDOM TO THE FULLEST


From unexpected daily moments of pleasure to the most exhilarating feelings,
this new campaign embodied by Dua Lipa is a new Freedom declaration, more multifaceted,
insatiable and limitless than ever.

THE MOST GOLDEN
VERSION OF LIBRE

A precious vanilla caviar accord dipped in golden rum.
Introducing LIBRE Vanille Couture, a new limited edition
of LIBRE fragrance.



THE MOST GOLDEN
VERSION OF LIBRE

THE MOST GOLDEN
VERSION OF LIBRE

A precious vanilla caviar accord dipped in golden rum.
Introducing LIBRE Vanille Couture, a new limited edition
of LIBRE fragrance.



 

THE NEW LIBRE VANILLE COUTURE

THE MOST DELIGHTFUL
VERSION OF LIBRE


From the gold-clad couture bottle to the rich scent it holds.
The most delightful version of LIBRE, dressed inside and out with gold. An exclusive limited edition unveiling a precious
Vanilla Caviar Accord dipped into Rum Absolute.

THE NEW LIBRE VANILLE COUTURE

THE MOST DELIGHTFUL
VERSION OF LIBRE


From the gold-clad couture bottle to the rich scent it holds.
The most delightful version of LIBRE, dressed inside and out with gold. An exclusive limited edition unveiling a precious
Vanilla Caviar Accord dipped into Rum Absolute.

LIBRE EAU DE PARFUM

THE ICONIC
FLORAL LAVENDER


The quintessentially masculine lavender meets the ultra-
feminine orange blossom, within a bottle that captures the
tension between architectural strength and couture
sophistication.


LIBRE EAU DE PARFUM
IN THE WORDS OF PERFUMER ANNE FLIPO



“A fragrance that revolves around masculine lavender and the feminine, sensual, burning
notes of orange blossom. This unique clash creates an infinitely vibrating note.”
ANNE FLIPO,
LIBRE Master Perfumer


THE NEW LIBRE CAMPAIGN
BEHIND THE SCENE. BEYOND THE GOLD



 

 

INSIDE THE LIBRE
CAMPAIGN


In the lands of Chile, between the
Atacama Desert &
Santiago City,
Dua Lipa embarks on a new
freedom journey.

Under the talented eyes of Diana
Kunst, film director,
Dua Lipa explores radical acts of freedom
with confidence
& pleasure.

From a 100% female lens, this new
LIBRE campaign is more
authentic,
powerful and emotional than ever.
A positive freedom anthem for every woman.



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