FREE AT HEART: The new LIBRE campaign with Dua Lipa
FREE AT HEART
DISCOVER THE NEW
LIBRE CAMPAIGN
‘‘This campaign is the essence of freedom, running free in an epic landscape, feeling vast yet small against the world, and taking up as much space as possible.’
DUA LIPA

LIVING HER FREEDOM TO THE FULLEST
this new campaign embodied by Dua Lipa is a new Freedom declaration, more multifaceted,
insatiable and limitless than ever.

THE NEW LIBRE VANILLE COUTURE
THE MOST DELIGHTFUL
VERSION OF LIBRE
From the gold-clad couture bottle to the rich scent it holds.
The most delightful version of LIBRE, dressed inside and out with gold. An exclusive limited edition unveiling a precious
Vanilla Caviar Accord dipped into Rum Absolute.


LIBRE EAU DE PARFUM
THE ICONIC
FLORAL LAVENDER
The quintessentially masculine lavender meets the ultra- feminine orange blossom, within a bottle that captures the tension between architectural strength and couture sophistication.
IN THE WORDS OF PERFUMER ANNE FLIPO
LIBRE Master Perfumer
BEHIND THE SCENE. BEYOND THE GOLD

INSIDE THE LIBRE CAMPAIGN
In the lands of Chile, between the
Atacama Desert & Santiago City,
Dua Lipa embarks on a new
freedom journey.
Under the talented eyes of Diana
Kunst, film director,
Dua Lipa explores radical acts of freedom
with confidence & pleasure.
From a 100% female lens, this new
LIBRE campaign is more authentic,
powerful and emotional than ever.
A positive freedom anthem for every woman.
SERVICES