BEING MYSELF
IS THE BOLDEST THING I CAN DO

MY OWN SELF,
EXPRESSIVE,
STRONG,
PROUD,
FREE,
NUANCED,
RAW,
MY EMOTIONAL SELF,
MYSLF, NO MATTER WHAT.

〝
〝
I’VE UNDERSTOOD
THAT THE MOST
IMPORTANT
ENCOUNTER
IN LIFE WAS
THE ENCOUNTER
WITH MYSELF.
〟
〟

YVES SAINT LAURENT

MYSLF, A YSL
SILHOUETTE
IN A BOTTLE

A black lacquered monolith in
nuances where
you can see
yourself. At its heart, embedded in
the glass, is the iconic YSL
Cassandre logotype.

SHOP NOW

THE SCENT OF
A MODERN
MASCULINITY

THE FIRST
YSL BEAUTY
WOODY FLORAL
FRAGRANCE

THE FIRST
YSL BEAUTY
WOODY FLORAL
FRAGRANCE

AT FIRST, A FRESH
VIBRANT ACCORD
made of bergamot heart from Calabria and vert de bergamot

AT HEART, A RAW
& BEATING ORANGE
BLOSSOM ABSOLUTE HEART
from Tunisia crafted for YSL beauty

AT LAST, A SENSUAL
& TEXTURED WOODS ACCORD
made of Indonesian patchouli heart and Ambrofix™

THE
AMBASSADOR.
AUSTIN BUTLER.

HE FULLY EMBRACES WHO HE IS. ALL THE DIFFERENT FACETS
HE IS. ALL THE DIFFERENT FACETS HE CAN BE. SENSITIVE
AND UNAPOLOGETIC. CONFIDENT BUT APPROACHABLE.
AUTHENTIC BUT COMPLEX, AN IMMENSELY TALENTED ARTIST…

THE
AMBASSADOR.
AUSTIN BUTLER.

HE FULLY EMBRACES WHO HE IS. ALL THE DIFFERENT FACETS
HE IS. ALL THE DIFFERENT FACETS HE CAN BE. SENSITIVE
AND UNAPOLOGETIC. CONFIDENT BUT APPROACHABLE.
AUTHENTIC BUT COMPLEX, AN IMMENSELY TALENTED ARTIST…

100%
REFILLABLE

REFILLING the eau de parfum bottle HELPS TO SAVE:

- 43%* glass
- 75%* metals
- 21%* plastic
- 16%* paper

DISCOVER THE
"THEMSELVES BEHIND MYSLF SERIES"

EPISODE 1: THE AMBASSADOR, DISCOVER AUSTIN BUTLER EXPRESSING HIMSELF ABOUT THE MYSLF CONCEPT

EPISODE 2: THE PERFUMERS, MEET DANIELA ANDRIER…

EPISODE 3: THE DESIGNER, MEET SUZANNE DALTON …

Watch other videos

EPISODE 1: THE AMBASSADOR, DISCOVER AUSTIN BUTLER EXPRESSING HIMSELF ABOUT THE MYSLF CONCEPT
EPISODE 2: THE PERFUMERS, MEET DANIELA ANDRIER…
EPISODE 3: THE DESIGNER, MEET SUZANNE DALTON …