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ROUGE PUR COUTURE

PURE COLOR-IN-CARE SATIN LIPSTICK

NEWNESS
ROUGE PUR COUTURE

ROUGE PUR COUTURE

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WHAT IT IS

PURE COLOR
Burst of pure color.
Pure pigments transform in an instant lip fusion.
Full coverage in a weightless creamy texture for couture satin look and bare lip feel.
Effortless glide for a high precision foolproof application in one swipe.

PURE CARE
High-care formula with 80% smoothing lip care base concentrated in ceramides, tuberose & prickly pear extracts from ourika community garden. Up to 16h protection & comfort feel*. Softer and smoother lips with each application.

PURE COUTURE
Expertly curated 40 shades of couture in 4 color families designed for every skin tone & attitude.

Packaging designed with sustainability at heart with refills available in YSL’s 4 muse shades: rouge muse, nu muse, orange muse, pink muse.

*Consumer test on 300 women

KEYWORDS

YSL Rouge Pur Couture, lips, lipstick, YSL lipstick, YSL satin lipstick, beauty, makeup, pure colour, intense colour, high pigment, satin lipstick, lip care, comfort, protection, ceramides, refillable, nude look

TYPE

Satin Lipstick

KEYWORDS

YSL Rouge Pur Couture, lips, lipstick, YSL lipstick, YSL satin lipstick, beauty, makeup, pure colour, intense colour, high pigment, satin lipstick, lip care, comfort, protection, ceramides, refillable, nude look

TYPE

Satin Lipstick

STEP 1: START WITH YOUR CUPID'S BOW AND UPPER LIP : STARTING AT THE CENTER OF THE UPPER LIP, USE THE TIP OF THE BULLET TO SHAPE THE CUPID’S BOW AND WORK TOWARDS THE LIP CORNERS.

STEP 2: THE LOWER LIP : FOR THE LOWER LIP, APPLY FROM THE CORNERS OF THE LIP TOWARDS THE CENTER USING THE EDGES OF THE BULLET.


TOOLS & SERVICES

NOTHING BUT COUTURE

40 SHADES
OF COUTURE

4 COLOR FAMILIES
FOR ALL SKIN TONES & ATTITUDES

FIND YOUR PERFECT COUTURE SHADE

REVEAL YOUR ATTITUDE

THE PRODUCTS YOU NEED

ALL HOURS FOUNDATION

ALL HOURS FOUNDATION

FULL WEAR, FEELS BARE. LIVE WITHOUT COMPROMISE.
24H NATURAL LUMINOUS MATTE FINISH.

MASCARA VOLUME EFFET FAUX CILS

MASCARA VOLUME EFFET FAUX CILS

False lash effect mascara

Select a colour

GET YOUR PERFECT ROUTINE

ALL HOURS FOUNDATION
MASCARA VOLUME EFFET FAUX CILS
ROUGE PUR COUTURE

SNAPSHOTS

ROUGE PUR COUTURE
ROUGE PUR COUTURE
ROUGE PUR COUTURE

#COUTURE
ME UP

I MAKE A STATEMENT THE INSTANT I WALK INTO
A ROOM. FEEL MY PASSION, EMBRACE MY INTENSITY,
KNOW MY TRUE COLORS. #COUTUREMEUP

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