An error occured on the server, please try later or contact the customer service

  • Choose location

    Choose your location and language.

    Change currency

    There is only one currency available for your location: € - EUR

    Change language

    There is only one language available for your location: English

Why Shop online

Choose location

Choose your location and language.

Change currency

There is only one currency available for your location: € - EUR

Change language

There is only one language available for your location: English

Main content

ROUGE PUR COUTURE THE BOLD

COUTURE SHINE LIPSTICK FOR THE UNSHY. BOLD COLOUR & SHINE IN ONE STROKE - CLUTCHES YOUR LIPS & HOLDS ... Read full description

NEW Try it On
ROUGE PUR COUTURE THE BOLD

ROUGE PUR COUTURE THE BOLD

BOLD SHINE COLOUR LIPSTICK

Selected 01 Le Rouge, 1 of 5 2 WILFUL RED, 2 of 5 4 REVENGED RED, 3 of 5 21 Rouge Paradoxe, 4 of 5 1971 ROUGE PROVOCATION, 5 of 5
PDP Tabs

WHAT IT IS

Bold color and satin shine in one stroke that clutches your lips & holds strong without running. Provides intense couture shine. 40% care formula offers ultimate lasting comfort.


KEYWORDS

Lips, Lipstick, Beauty, Makeup, intense colour, shiny, lasting comfort, care formula

TYPE

Lipstick

STEP 1/ START WITH YOUR CUPID'S BOW AND UPPER LIP : - STARTING AT THE CENTER OF THE UPPER LIP, USE THE TIP OF THE BULLET TO SHAPE THE CUPID’S BOW AND WORK TOWARDS THE LIP CORNERS STEP 2/ THE LOWER LIP : FOR THE LOWER LIP, APPLY FROM THE CORNERS OF THE LIP TOWARDS THE CENTER USING THE EDGES OF THE BULLET
TRIMETHYLSILOXYPHENYL DIMETHICONE ∙ C12-15 ALKYL BENZOATE ∙ OCTYLDODECANOL ∙ HYDROGENATED POLYISOBUTENE ∙ CI 77891 / TITANIUM DIOXIDE ∙ VP/EICOSENE COPOLYMER ∙ ETHYLCELLULOSE ∙ PARAFFIN ∙ POLYETHYLENE ∙ CERA MICROCRISTALLINA / MICROCRYSTALLINE WAX / CIRE MICROCRISTALLINE ∙ PEG-45/DODECYL GLYCOL COPOLYMER ∙ CI 77492 / IRON OXIDES ∙ CI 77491 / IRON OXIDES ∙ METHYL METHACRYLATE CROSSPOLYMER ∙ SYNTHETIC WAX ∙ TRIHYDROXYSTEARIN ∙ VITIS VINIFERA SEED OIL / GRAPE SEED OIL ∙ CI 15850 / RED 7 ∙ CI 77499 / IRON OXIDES ∙ TRIETHOXYSILYLETHYL POLYDIMETHYLSILOXYETHYL DIMETHICONE ∙ ISOPROPYL TITANIUM TRIISOSTEARATE ∙ ALUMINA ∙ AQUA / WATER / EAU ∙ TOCOPHEROL ∙ GLYCERIN ∙ HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL ∙ ROSMARINUS OFFICINALIS EXTRACT / ROSEMARY EXTRACT ∙ PAPAVER RHOEAS PETAL EXTRACT ∙ CITRIC ACID ∙ SODIUM BENZOATE ∙ POTASSIUM SORBATE ∙ PARFUM / FRAGRANCE ∙


THIS PRODUCT IS PART OF OUR GLOBAL COMMITMENT TO REDUCE OUR USE OF NATURAL RESOURCES AND OFFER MORE SUSTAINABLE PRODUCTS.

  • This product contains red flower sustainably sourced from YSL Beauty Ourika Community Gardens in Morocco. Discover more here
  • The carboard used for the recyclable box is FSC™ MIX Certified. By using an FSC™ certified cardboard for the boxes, YVES SAINT LAURENT BEAUTY supports forest management that respects people and nature
  • This product is manufactured in a factory in France powered by 100% renewable energy*
*At the end of 2022. Find more information on the Universal Registration Document.


DISCOVER MORE

    T O O L S  
    &   S E R V I C E S

    TRY IT ON

    DARE TO VIRTUALLY TRY ON 700+ SHADES
    IN JUST ONE CLICK.

    DISCOVER MORE

    MAKE IT YOURS

    MAKE IT PERSONAL WITH OUR
    COMPLIMENTARY ENGRAVING SERVICE.

    PERSONALIZE NOW

      ROUGE PUR
      COUTURE
      THE BOLD

      NOW AVAILABLE IN 3 NEW STATEMENT
      NUDE SHADES. DISCOVER YOUR BOLD
      NUDE OBSESSION.



      F I N D   Y O U R   P E R F E C T  
      C O U T U R E   S H A D E

      N16 ROSEWOOD
      ENCOUNTER

      NUDE IS A BOLD STATEMENT WHEN DRESSED
      IN SHADE N16 ROSEWOOD ENCOUNTER

      TRY YOUR TONE

      N17 DARING
      NUDE

      DARE TO ENTER YOUR NUDE ERA
      WITH SHADE N17 DARING NUDE

      TRY YOUR TONE

      N44 NUDE
      LAVALLIÈRE

      MAKE AN IRRESISTIBLE STATEMENT EVERY TIME
      YOU DRESS IN SHADE N44 NUDE LAVALLIÈRE

      TRY YOUR TONE
        <br>


        BOLD COLOR & SHINE
        IN ONE STROKE

        ULTIMATE LASTING COMFORT

          BOLDER.
          BETTER.
          LOADED WITH
          THE ULTIMATE
          CARE.

          Bold color satin shine lipstick provided by a caring formula.
          Crafted with red floral oil from the YSL Beauty Ourika Community Gardens to boost smoothness & moisture and Grape Oil for comfort.

          PDP Routine Section

          THE PRODUCTS YOU NEED

          ALL HOURS FOUNDATION
          Try it On

          ALL HOURS FOUNDATION

          FULL WEAR, FEELS BARE. LIVE WITHOUT COMPROMISE.
          24H NATURAL LUMINOUS MATTE FINISH.

          Color:
          LW1
          Select a colour for ALL HOURS FOUNDATION
          LC1, 1 of 40
          LC2, 2 of 40
          LC3, 3 of 40
          LC4, 4 of 40
          LC5, 5 of 40
          LC6, 6 of 40
          LN1, 7 of 40
          LN4, 8 of 40
          LN7, 9 of 40
          Selected LW1, 10 of 40
          LW4, 11 of 40
          LW7, 12 of 40
          MN1, 13 of 40
          MN4, 14 of 40
          MN7, 15 of 40
          LN3, 16 of 40
          LN6, 17 of 40
          LN8, 18 of 40
          LN9, 19 of 40
          LW8, 20 of 40
          LW9, 21 of 40
          MC2, 22 of 40
          MC5, 23 of 40
          MN5, 24 of 40
          MN6, 25 of 40
          MN8, 26 of 40
          MN9, 27 of 40
          MN10, 28 of 40
          MW2, 29 of 40
          MW8, 30 of 40
          MW9, 31 of 40
          DC7, 32 of 40
          DC9, 33 of 40
          DN1, 34 of 40
          DN3, 35 of 40
          DN5, 36 of 40
          DW1, 37 of 40
          DW2, 38 of 40
          DW4, 39 of 40
          DW7, 40 of 40
          Discover
          MASCARA VOLUME EFFET FAUX CILS
          Try it On

          MASCARA VOLUME EFFET FAUX CILS

          False lash effect mascara

          Color:
          1 High Density Black
          Select a colour for MASCARA VOLUME EFFET FAUX CILS
          Selected 1 High Density Black, 1 of 5
          2 Rich Brown, 2 of 5
          3 Extreme Blue, 3 of 5
          5 Burgundy, 4 of 5
          6 - Deep Night, 5 of 5
          Discover
          ROUGE PUR COUTURE THE BOLD
          NEW Try it On

          ROUGE PUR COUTURE THE BOLD

          BOLD SHINE COLOUR LIPSTICK

          Color:
          01 Le Rouge
          Select a colour for ROUGE PUR COUTURE THE BOLD
          Selected 01 Le Rouge, 1 of 17
          2 WILFUL RED, 2 of 17
          4 REVENGED RED, 3 of 17
          6 REIGNITED AMBER, 4 of 17
          7 UNHIBITED FLAME, 5 of 17
          8 FEARLESS CARNELIAN, 6 of 17
          9 UNDENIABLE PLUM, 7 of 17
          10 BRAZEN NUDE, 8 of 17
          11 FRONTAL NUDE, 9 of 17
          12 NU INCONGRU, 10 of 17
          21 Rouge Paradoxe, 11 of 17
          1971 ROUGE PROVOCATION, 12 of 17
          13 Nude Era, 13 of 17
          1968 Nude Statement, 14 of 17
          ROSEWOOD ENCOUNTER 16, 15 of 17
          DARING NUDE 17, 16 of 17
          NUDE LAVALLIERE 44, 17 of 17
          Discover

          GET YOUR
          PERFECT
          ROUTINE

          ALL HOURS FOUNDATION
          MASCARA VOLUME EFFET FAUX CILS
          ROUGE PUR COUTURE THE BOLD
          SNAPSHOTS

          SNAPSHOTS

          ENTER THE
          BOLD


          Dare to live bold, like never before. Discover a
          couture edge in a stylish deviation thanks to
          the new ROUGE PURE COUTURE THE BOLD.

          PDP You May Also Like

          You May Also Like

          MASCARA VOLUME EFFET FAUX CILS
          Try it On

          MASCARA VOLUME EFFET FAUX CILS

          False lash effect mascara

          Color:
          1 High Density Black
          Select a colour for MASCARA VOLUME EFFET FAUX CILS
          Selected 1 High Density Black, 1 of 5
          2 Rich Brown, 2 of 5
          3 Extreme Blue, 3 of 5
          5 Burgundy, 4 of 5
          6 - Deep Night, 5 of 5
          Discover
          TOUCHE ECLAT ILLUMINATING PEN
          Try it On

          TOUCHE ÉCLAT ILLUMINATING PEN

          Conceal - Highlight - Contour

          Color:
          0 Luminous Milk
          Select a colour for TOUCHE ÉCLAT ILLUMINATING PEN
          Selected 0 Luminous Milk, 1 of 14
          1 Luminous Radiance, 2 of 14
          1.5 Luminous Silk, 3 of 14
          2 Luminous Ivory, 4 of 14
          2.5 Luminous Vanilla, 5 of 14
          3 Luminous Peach, 6 of 14
          3.5 Luminous Almond, 7 of 14
          4 Luminous Toffee, 8 of 14
          4.5 Luminous Sand, 9 of 14
          5 Luminous Honey, 10 of 14
          5.5 Luminous Praline, 11 of 14
          6 Luminous Amber, 12 of 14
          6.5 Luminous Toffee, 13 of 14
          7 Luminous Mocha, 14 of 14
          Discover
          Top Secrets All-in-One BB Creams
          Try it On

          Top Secrets All-in-One BB Creams

          Skintone Perfector

          Color:
          Light - 1.3 fl. Oz./40 ml
          One colour available
          Selected Light - 1.3 fl. Oz./40 ml, 1 of 1
          Discover
          ROUGE PUR COUTURE
          Refill Try it On

          ROUGE PUR COUTURE

          PURE COLOR-IN-CARE SATIN LIPSTICK

          Color:
          LE ROUGE
          Select a colour for ROUGE PUR COUTURE
          ROUGE PARADOXE, 1 of 47
          ROUGE LIBRE, 2 of 47
          Selected LE ROUGE, 3 of 47
          ROUGE EXTRAVAGANCE, 4 of 47
          SUBVERSIVE RUBY, 5 of 47
          ROUGE MUSE, 6 of 47
          ROUGE INSOLITE, 7 of 47
          ROUGE LEGION, 8 of 47
          BRAZEN BORDEAUX, 9 of 47
          EPPORTLESS VERMILLION, 10 of 47
          ROUGE EROS, 11 of 47
          ROUGE FEMININ, 12 of 47
          ROUGE PROVOCATION, 13 of 47
          BEIGE TRENCH, 14 of 47
          NUDE LACE, 15 of 47
          NUDE DECOLLETE, 16 of 47
          NU INATTENDU, 17 of 47
          TRIBUTE NUDE, 18 of 47
          UNSHY CACAO, 19 of 47
          DESIRE ROSE, 20 of 47
          BLOUSE NU, 21 of 47
          NU MUSE, 22 of 47
          NUDE STILETTO, 23 of 47
          BRUN CAFTAN, 24 of 47
          NUDE INSTINCT, 25 of 47
          EFFORTLESS MAROON, 26 of 47
          WILD CINNAMON, 27 of 47
          LE ORANGE, 28 of 47
          FIERY RED, 29 of 47
          RUSTY ORANGE, 30 of 47
          ORANGE FATAL, 31 of 47
          PRÊT A PORTER CRIMSON, 32 of 47
          TRANSGRESSIVE CORAL, 33 of 47
          ORANGE MUSE, 34 of 47
          LIBERATED PLUM, 35 of 47
          ROSE NO TABOO, 36 of 47
          PINK TUXEDO, 37 of 47
          CHIC CORAL, 38 of 47
          PINK MUSE, 39 of 47
          ROSE CELEBRATION, 40 of 47
          REFILL NUDE MUSE, 41 of 47
          REFILL ORANGE MUSE, 42 of 47
          REFILL PINK MUSE, 43 of 47
          REFILL RED MUSE, 44 of 47
          NUDE RENDEZ VOUS N14, 45 of 47
          NUDE SELF N15, 46 of 47
          NUDE LAVALLIERE N44, 47 of 47
          Discover
          ROUGE PUR COUTURE THE SLIM
          Try it On

          ROUGE PUR COUTURE THE SLIM

          A SUPER-SLIM SQUARE LIPSTICK THAT PROVIDES LONG-WEAR MATTE COLOR.

          Color:
          1 ROUGE EXTRAVAGANT
          Select a colour for ROUGE PUR COUTURE THE SLIM
          Selected 1 ROUGE EXTRAVAGANT, 1 of 32
          2 STRANGE ORANGE, 2 of 32
          3 ORANGE ILLUSION, 3 of 32
          5 PECULIAR PINK, 4 of 32
          7 ROSE OXYMORE, 5 of 32
          8 CONTRARY FUCHSIA, 6 of 32
          9 RED ENIGMA, 7 of 32
          10 CORAIL ANTINOMIQUE, 8 of 32
          11 AMBIGUOUS BEIGE, 9 of 32
          12 NU INCONGRU, 10 of 32
          13 ORIGINAL CORAL, 11 of 32
          14 ROSE CURIEUX, 12 of 32
          15 FUCHSIA ATYPIQUE, 13 of 32
          16 ROSEWOOD ODDITY, 14 of 32
          17 NUDE ANTONYM, 15 of 32
          18 REVERSE RED, 16 of 32
          19 ROSE ABSURDE, 17 of 32
          20 CARMINE CATCH, 18 of 32
          21 ROUGE PARADOXE, 19 of 32
          22 IRONIC BURGUNDY, 20 of 32
          23 MYSTERY RED, 21 of 32
          24 RARE ROSE, 22 of 32
          26 Rouge Mirage, 23 of 32
          27 Conflicting Crimson, 24 of 32
          28 True Chili, 25 of 32
          29 Coral Revolt, 26 of 32
          30 Nude Protest, 27 of 32
          31 Inflammatory Nude, 28 of 32
          1966 - ROUGE LIBRE, 29 of 32
          RED ON FIRE 37, 30 of 32
          THE SLIM 38, 31 of 32
          THE SLIM 2024, 32 of 32
          Discover
          Orientation message
          For the best experience, please turn your device