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ROUGE PUR COUTURE THE BOLD

BOLD SHINE COLOUR LIPSTICK

COUTURE SHINE LIPSTICK FOR THE UNSHY. BOLD COLOUR & SHINE IN ONE STROKE - CLUTCHES YOUR LIPS & HOLDS STRONG WITHOUT RUNNING. SO INTENSE YET SO THIN IN A STRETCHABLE TEXTURE. 10H MOISTURIZED COMFORT FE ... Read full description

NEW Try it On
Rouge Pur Couture The Bold lipstick in a vibrant red shade, with a black and gold case featuring the YSL logo.

ROUGE PUR COUTURE THE BOLD

BOLD SHINE COLOUR LIPSTICK

Selected 01 Le Rouge, 1 of 5 2 WILFUL RED, 2 of 5 4 REVENGED RED, 3 of 5 21 Rouge Paradoxe, 4 of 5 1971 ROUGE PROVOCATION, 5 of 5
PDP Tabs

WHAT IT IS

Bold color and satin shine in one stroke that clutches your lips & holds strong without running. Provides intense couture shine. 40% care formula offers ultimate lasting comfort.


KEYWORDS

Lips, Lipstick, Beauty, Makeup, intense colour, shiny, lasting comfort, care formula

TYPE

Lipstick

STEP 1/ START WITH YOUR CUPID'S BOW AND UPPER LIP : - STARTING AT THE CENTER OF THE UPPER LIP, USE THE TIP OF THE BULLET TO SHAPE THE CUPID’S BOW AND WORK TOWARDS THE LIP CORNERS STEP 2/ THE LOWER LIP : FOR THE LOWER LIP, APPLY FROM THE CORNERS OF THE LIP TOWARDS THE CENTER USING THE EDGES OF THE BULLET
TRIMETHYLSILOXYPHENYL DIMETHICONE ∙ C12-15 ALKYL BENZOATE ∙ OCTYLDODECANOL ∙ HYDROGENATED POLYISOBUTENE ∙ CI 77891 / TITANIUM DIOXIDE ∙ VP/EICOSENE COPOLYMER ∙ ETHYLCELLULOSE ∙ PARAFFIN ∙ POLYETHYLENE ∙ CERA MICROCRISTALLINA / MICROCRYSTALLINE WAX / CIRE MICROCRISTALLINE ∙ PEG-45/DODECYL GLYCOL COPOLYMER ∙ CI 77492 / IRON OXIDES ∙ CI 77491 / IRON OXIDES ∙ METHYL METHACRYLATE CROSSPOLYMER ∙ SYNTHETIC WAX ∙ TRIHYDROXYSTEARIN ∙ VITIS VINIFERA SEED OIL / GRAPE SEED OIL ∙ CI 15850 / RED 7 ∙ CI 77499 / IRON OXIDES ∙ TRIETHOXYSILYLETHYL POLYDIMETHYLSILOXYETHYL DIMETHICONE ∙ ISOPROPYL TITANIUM TRIISOSTEARATE ∙ ALUMINA ∙ AQUA / WATER / EAU ∙ TOCOPHEROL ∙ GLYCERIN ∙ HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL ∙ ROSMARINUS OFFICINALIS EXTRACT / ROSEMARY EXTRACT ∙ PAPAVER RHOEAS PETAL EXTRACT ∙ CITRIC ACID ∙ SODIUM BENZOATE ∙ POTASSIUM SORBATE ∙ PARFUM / FRAGRANCE ∙


THIS PRODUCT IS PART OF OUR GLOBAL COMMITMENT TO REDUCE OUR USE OF NATURAL RESOURCES AND OFFER MORE SUSTAINABLE PRODUCTS.

  • This product contains red flower sustainably sourced from YSL Beauty Ourika Community Gardens in Morocco. Discover more here
  • The carboard used for the recyclable box is FSC™ MIX Certified. By using an FSC™ certified cardboard for the boxes, YVES SAINT LAURENT BEAUTY supports forest management that respects people and nature
  • This product is manufactured in a factory in France powered by 100% renewable energy*
*At the end of 2022. Find more information on the Universal Registration Document.


DISCOVER MORE

    T O O L S  
    &   S E R V I C E S

    TRY IT ON

    DARE TO VIRTUALLY TRY ON 700+ SHADES
    IN JUST ONE CLICK.

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    MAKE IT YOURS

    MAKE IT PERSONAL WITH OUR
    COMPLIMENTARY ENGRAVING SERVICE.

    PERSONALIZE NOW

      ROUGE PUR
      COUTURE
      THE BOLD

      NOW AVAILABLE IN 3 NEW STATEMENT
      NUDE SHADES. DISCOVER YOUR BOLD
      NUDE OBSESSION.



      F I N D   Y O U R   P E R F E C T  
      C O U T U R E   S H A D E

      N16 ROSEWOOD
      ENCOUNTER

      NUDE IS A BOLD STATEMENT WHEN DRESSED
      IN SHADE N16 ROSEWOOD ENCOUNTER

      TRY YOUR TONE

      N17 DARING
      NUDE

      DARE TO ENTER YOUR NUDE ERA
      WITH SHADE N17 DARING NUDE

      TRY YOUR TONE

      N44 NUDE
      LAVALLIÈRE

      MAKE AN IRRESISTIBLE STATEMENT EVERY TIME
      YOU DRESS IN SHADE N44 NUDE LAVALLIÈRE

      TRY YOUR TONE
        <br>


        BOLD COLOR & SHINE
        IN ONE STROKE

        ULTIMATE LASTING COMFORT

          BOLDER.
          BETTER.
          LOADED WITH
          THE ULTIMATE
          CARE.

          Bold color satin shine lipstick provided by a caring formula.
          Crafted with red floral oil from the YSL Beauty Ourika Community Gardens to boost smoothness & moisture and Grape Oil for comfort.

          PDP Routine Section

          THE PRODUCTS YOU NEED

          YSL All Hours Foundation bottles, Luminous Matte, one featuring a gold YSL logo detail on the cap and one without a cap.
          Try it On

          ALL HOURS FOUNDATION

          Full wear, feels bare. Live without compromise.
          24h natural luminous matte finish.

          Color:
          LW1
          Select a colour for ALL HOURS FOUNDATION
          LC1 color for ALL HOURS FOUNDATION, 1 of 40
          LC2 color for ALL HOURS FOUNDATION, 2 of 40
          LC3 color for ALL HOURS FOUNDATION, 3 of 40
          LC4 color for ALL HOURS FOUNDATION, 4 of 40
          LC5 color for ALL HOURS FOUNDATION, 5 of 40
          LC6 color for ALL HOURS FOUNDATION, 6 of 40
          LN1 color for ALL HOURS FOUNDATION, 7 of 40
          LN4 color for ALL HOURS FOUNDATION, 8 of 40
          LN7 color for ALL HOURS FOUNDATION, 9 of 40
          Selected LW1 color for ALL HOURS FOUNDATION, 10 of 40
          LW4 color for ALL HOURS FOUNDATION, 11 of 40
          LW7 color for ALL HOURS FOUNDATION, 12 of 40
          MN1 color for ALL HOURS FOUNDATION, 13 of 40
          MN4 color for ALL HOURS FOUNDATION, 14 of 40
          MN7 color for ALL HOURS FOUNDATION, 15 of 40
          LN3 color for ALL HOURS FOUNDATION, 16 of 40
          LN6 color for ALL HOURS FOUNDATION, 17 of 40
          LN8 color for ALL HOURS FOUNDATION, 18 of 40
          LN9 color for ALL HOURS FOUNDATION, 19 of 40
          LW8 color for ALL HOURS FOUNDATION, 20 of 40
          LW9 color for ALL HOURS FOUNDATION, 21 of 40
          MC2 color for ALL HOURS FOUNDATION, 22 of 40
          MC5 color for ALL HOURS FOUNDATION, 23 of 40
          MN5 color for ALL HOURS FOUNDATION, 24 of 40
          MN6 color for ALL HOURS FOUNDATION, 25 of 40
          MN8 color for ALL HOURS FOUNDATION, 26 of 40
          MN9 color for ALL HOURS FOUNDATION, 27 of 40
          MN10 color for ALL HOURS FOUNDATION, 28 of 40
          MW2 color for ALL HOURS FOUNDATION, 29 of 40
          MW8 color for ALL HOURS FOUNDATION, 30 of 40
          MW9 color for ALL HOURS FOUNDATION, 31 of 40
          DC7 color for ALL HOURS FOUNDATION, 32 of 40
          DC9 color for ALL HOURS FOUNDATION, 33 of 40
          DN1 color for ALL HOURS FOUNDATION, 34 of 40
          DN3 color for ALL HOURS FOUNDATION, 35 of 40
          DN5 color for ALL HOURS FOUNDATION, 36 of 40
          DW1 color for ALL HOURS FOUNDATION, 37 of 40
          DW2 color for ALL HOURS FOUNDATION, 38 of 40
          DW4 color for ALL HOURS FOUNDATION, 39 of 40
          DW7 color for ALL HOURS FOUNDATION, 40 of 40
          Discover
          MASCARA VOLUME EFFET FAUX CILS
          Try it On

          MASCARA VOLUME EFFET FAUX CILS

          False lash effect mascara

          Color:
          1 High Density Black
          Select a colour for MASCARA VOLUME EFFET FAUX CILS
          Selected 1 High Density Black color for MASCARA VOLUME EFFET FAUX CILS, 1 of 5
          2 Rich Brown color for MASCARA VOLUME EFFET FAUX CILS, 2 of 5
          3 Extreme Blue color for MASCARA VOLUME EFFET FAUX CILS, 3 of 5
          5 Burgundy color for MASCARA VOLUME EFFET FAUX CILS, 4 of 5
          6 - Deep Night color for MASCARA VOLUME EFFET FAUX CILS, 5 of 5
          Discover
          Rouge Pur Couture The Bold lipstick in a vibrant red shade, with a black and gold case featuring the YSL logo.
          NEW Try it On

          ROUGE PUR COUTURE THE BOLD

          BOLD SHINE COLOUR LIPSTICK

          Color:
          01 Le Rouge
          Select a colour for ROUGE PUR COUTURE THE BOLD
          Selected 01 Le Rouge color for ROUGE PUR COUTURE THE BOLD, 1 of 17
          2 WILFUL RED color for ROUGE PUR COUTURE THE BOLD, 2 of 17
          4 REVENGED RED color for ROUGE PUR COUTURE THE BOLD, 3 of 17
          6 REIGNITED AMBER color for ROUGE PUR COUTURE THE BOLD, 4 of 17
          7 UNHIBITED FLAME color for ROUGE PUR COUTURE THE BOLD, 5 of 17
          8 FEARLESS CARNELIAN color for ROUGE PUR COUTURE THE BOLD, 6 of 17
          9 UNDENIABLE PLUM color for ROUGE PUR COUTURE THE BOLD, 7 of 17
          10 BRAZEN NUDE color for ROUGE PUR COUTURE THE BOLD, 8 of 17
          11 FRONTAL NUDE color for ROUGE PUR COUTURE THE BOLD, 9 of 17
          12 NU INCONGRU color for ROUGE PUR COUTURE THE BOLD, 10 of 17
          21 Rouge Paradoxe color for ROUGE PUR COUTURE THE BOLD, 11 of 17
          1971 ROUGE PROVOCATION color for ROUGE PUR COUTURE THE BOLD, 12 of 17
          13 Nude Era color for ROUGE PUR COUTURE THE BOLD, 13 of 17
          1968 Nude Statement color for ROUGE PUR COUTURE THE BOLD, 14 of 17
          ROSEWOOD ENCOUNTER 16 color for ROUGE PUR COUTURE THE BOLD, 15 of 17
          DARING NUDE 17 color for ROUGE PUR COUTURE THE BOLD, 16 of 17
          NUDE LAVALLIERE 44 color for ROUGE PUR COUTURE THE BOLD, 17 of 17
          Discover

          GET YOUR
          PERFECT
          ROUTINE

          ALL HOURS FOUNDATION
          MASCARA VOLUME EFFET FAUX CILS
          ROUGE PUR COUTURE THE BOLD
          SNAPSHOTS

          SNAPSHOTS

          ENTER THE
          BOLD


          Dare to live bold, like never before. Discover a
          couture edge in a stylish deviation thanks to
          the new ROUGE PURE COUTURE THE BOLD.

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          MASCARA VOLUME EFFET FAUX CILS
          Try it On

          MASCARA VOLUME EFFET FAUX CILS

          False lash effect mascara

          Color:
          1 High Density Black
          Select a colour for MASCARA VOLUME EFFET FAUX CILS
          Selected 1 High Density Black color for MASCARA VOLUME EFFET FAUX CILS, 1 of 5
          2 Rich Brown color for MASCARA VOLUME EFFET FAUX CILS, 2 of 5
          3 Extreme Blue color for MASCARA VOLUME EFFET FAUX CILS, 3 of 5
          5 Burgundy color for MASCARA VOLUME EFFET FAUX CILS, 4 of 5
          6 - Deep Night color for MASCARA VOLUME EFFET FAUX CILS, 5 of 5
          Discover
          TOUCHE ECLAT LE STYLO
          Try it On

          TOUCHE ÉCLAT LE STYLO

          Touche Éclat Le Stylo: The iconic radiance pen by YSL Beauty

          Color:
          0 Luminous Milk
          Select a colour for TOUCHE ÉCLAT LE STYLO
          Selected 0 Luminous Milk color for TOUCHE ÉCLAT LE STYLO, 1 of 17
          1 Luminous Radiance color for TOUCHE ÉCLAT LE STYLO, 2 of 17
          1.5 Luminous Silk color for TOUCHE ÉCLAT LE STYLO, 3 of 17
          2 Luminous Ivory color for TOUCHE ÉCLAT LE STYLO, 4 of 17
          2.5 Luminous Vanilla color for TOUCHE ÉCLAT LE STYLO, 5 of 17
          3 Luminous Peach color for TOUCHE ÉCLAT LE STYLO, 6 of 17
          3.5 Luminous Almond color for TOUCHE ÉCLAT LE STYLO, 7 of 17
          4 Luminous Toffee color for TOUCHE ÉCLAT LE STYLO, 8 of 17
          4.5 Luminous Sand color for TOUCHE ÉCLAT LE STYLO, 9 of 17
          5 Luminous Honey color for TOUCHE ÉCLAT LE STYLO, 10 of 17
          5.5 Luminous Praline color for TOUCHE ÉCLAT LE STYLO, 11 of 17
          6 Luminous Amber color for TOUCHE ÉCLAT LE STYLO, 12 of 17
          6.5 Luminous Toffee color for TOUCHE ÉCLAT LE STYLO, 13 of 17
          7 Luminous Mocha color for TOUCHE ÉCLAT LE STYLO, 14 of 17
          7.5 Luminous Cinnamon color for TOUCHE ÉCLAT LE STYLO, 15 of 17
          8 Luminous Espresso color for TOUCHE ÉCLAT LE STYLO, 16 of 17
          9 Luminous Acacia color for TOUCHE ÉCLAT LE STYLO, 17 of 17
          Discover
          Top Secrets All-in-One BB Creams
          Try it On

          Top Secrets All-in-One BB Creams

          Skintone Perfector

          Color:
          Light - 1.3 fl. Oz./40 ml
          One colour available
          Selected Light - 1.3 fl. Oz./40 ml color for Top Secrets All-in-One BB Creams, 1 of 1
          Discover
          ROUGE PUR COUTURE
          Refill Try it On

          ROUGE PUR COUTURE

          PURE COLOR-IN-CARE SATIN LIPSTICK

          Color:
          LE ROUGE
          Select a colour for ROUGE PUR COUTURE
          ROUGE PARADOXE color for ROUGE PUR COUTURE, 1 of 47
          ROUGE LIBRE color for ROUGE PUR COUTURE, 2 of 47
          Selected LE ROUGE color for ROUGE PUR COUTURE, 3 of 47
          ROUGE EXTRAVAGANCE color for ROUGE PUR COUTURE, 4 of 47
          SUBVERSIVE RUBY color for ROUGE PUR COUTURE, 5 of 47
          ROUGE MUSE color for ROUGE PUR COUTURE, 6 of 47
          ROUGE INSOLITE color for ROUGE PUR COUTURE, 7 of 47
          ROUGE LEGION color for ROUGE PUR COUTURE, 8 of 47
          BRAZEN BORDEAUX color for ROUGE PUR COUTURE, 9 of 47
          EPPORTLESS VERMILLION color for ROUGE PUR COUTURE, 10 of 47
          ROUGE EROS color for ROUGE PUR COUTURE, 11 of 47
          ROUGE FEMININ color for ROUGE PUR COUTURE, 12 of 47
          ROUGE PROVOCATION color for ROUGE PUR COUTURE, 13 of 47
          BEIGE TRENCH color for ROUGE PUR COUTURE, 14 of 47
          NUDE LACE color for ROUGE PUR COUTURE, 15 of 47
          NUDE DECOLLETE color for ROUGE PUR COUTURE, 16 of 47
          NU INATTENDU color for ROUGE PUR COUTURE, 17 of 47
          TRIBUTE NUDE color for ROUGE PUR COUTURE, 18 of 47
          UNSHY CACAO color for ROUGE PUR COUTURE, 19 of 47
          DESIRE ROSE color for ROUGE PUR COUTURE, 20 of 47
          BLOUSE NU color for ROUGE PUR COUTURE, 21 of 47
          NU MUSE color for ROUGE PUR COUTURE, 22 of 47
          NUDE STILETTO color for ROUGE PUR COUTURE, 23 of 47
          BRUN CAFTAN color for ROUGE PUR COUTURE, 24 of 47
          NUDE INSTINCT color for ROUGE PUR COUTURE, 25 of 47
          EFFORTLESS MAROON color for ROUGE PUR COUTURE, 26 of 47
          WILD CINNAMON color for ROUGE PUR COUTURE, 27 of 47
          LE ORANGE color for ROUGE PUR COUTURE, 28 of 47
          FIERY RED color for ROUGE PUR COUTURE, 29 of 47
          RUSTY ORANGE color for ROUGE PUR COUTURE, 30 of 47
          ORANGE FATAL color for ROUGE PUR COUTURE, 31 of 47
          PRÊT A PORTER CRIMSON color for ROUGE PUR COUTURE, 32 of 47
          TRANSGRESSIVE CORAL color for ROUGE PUR COUTURE, 33 of 47
          ORANGE MUSE color for ROUGE PUR COUTURE, 34 of 47
          LIBERATED PLUM color for ROUGE PUR COUTURE, 35 of 47
          ROSE NO TABOO color for ROUGE PUR COUTURE, 36 of 47
          PINK TUXEDO color for ROUGE PUR COUTURE, 37 of 47
          CHIC CORAL color for ROUGE PUR COUTURE, 38 of 47
          PINK MUSE color for ROUGE PUR COUTURE, 39 of 47
          ROSE CELEBRATION color for ROUGE PUR COUTURE, 40 of 47
          REFILL NUDE MUSE color for ROUGE PUR COUTURE, 41 of 47
          REFILL ORANGE MUSE color for ROUGE PUR COUTURE, 42 of 47
          REFILL PINK MUSE color for ROUGE PUR COUTURE, 43 of 47
          REFILL RED MUSE color for ROUGE PUR COUTURE, 44 of 47
          NUDE RENDEZ VOUS N14 color for ROUGE PUR COUTURE, 45 of 47
          NUDE SELF N15 color for ROUGE PUR COUTURE, 46 of 47
          NUDE LAVALLIERE N44 color for ROUGE PUR COUTURE, 47 of 47
          Discover
          ROUGE PUR COUTURE THE SLIM
          Try it On

          ROUGE PUR COUTURE THE SLIM

          A SUPER-SLIM SQUARE LIPSTICK THAT PROVIDES LONG-WEAR MATTE COLOR.

          Color:
          1 ROUGE EXTRAVAGANT
          Select a colour for ROUGE PUR COUTURE THE SLIM
          Selected 1 ROUGE EXTRAVAGANT color for ROUGE PUR COUTURE THE SLIM, 1 of 32
          2 STRANGE ORANGE color for ROUGE PUR COUTURE THE SLIM, 2 of 32
          3 ORANGE ILLUSION color for ROUGE PUR COUTURE THE SLIM, 3 of 32
          5 PECULIAR PINK color for ROUGE PUR COUTURE THE SLIM, 4 of 32
          7 ROSE OXYMORE color for ROUGE PUR COUTURE THE SLIM, 5 of 32
          8 CONTRARY FUCHSIA color for ROUGE PUR COUTURE THE SLIM, 6 of 32
          9 RED ENIGMA color for ROUGE PUR COUTURE THE SLIM, 7 of 32
          10 CORAIL ANTINOMIQUE color for ROUGE PUR COUTURE THE SLIM, 8 of 32
          11 AMBIGUOUS BEIGE color for ROUGE PUR COUTURE THE SLIM, 9 of 32
          12 NU INCONGRU color for ROUGE PUR COUTURE THE SLIM, 10 of 32
          13 ORIGINAL CORAL color for ROUGE PUR COUTURE THE SLIM, 11 of 32
          14 ROSE CURIEUX color for ROUGE PUR COUTURE THE SLIM, 12 of 32
          15 FUCHSIA ATYPIQUE color for ROUGE PUR COUTURE THE SLIM, 13 of 32
          16 ROSEWOOD ODDITY color for ROUGE PUR COUTURE THE SLIM, 14 of 32
          17 NUDE ANTONYM color for ROUGE PUR COUTURE THE SLIM, 15 of 32
          18 REVERSE RED color for ROUGE PUR COUTURE THE SLIM, 16 of 32
          19 ROSE ABSURDE color for ROUGE PUR COUTURE THE SLIM, 17 of 32
          20 CARMINE CATCH color for ROUGE PUR COUTURE THE SLIM, 18 of 32
          21 ROUGE PARADOXE color for ROUGE PUR COUTURE THE SLIM, 19 of 32
          22 IRONIC BURGUNDY color for ROUGE PUR COUTURE THE SLIM, 20 of 32
          23 MYSTERY RED color for ROUGE PUR COUTURE THE SLIM, 21 of 32
          24 RARE ROSE color for ROUGE PUR COUTURE THE SLIM, 22 of 32
          26 Rouge Mirage color for ROUGE PUR COUTURE THE SLIM, 23 of 32
          27 Conflicting Crimson color for ROUGE PUR COUTURE THE SLIM, 24 of 32
          28 True Chili color for ROUGE PUR COUTURE THE SLIM, 25 of 32
          29 Coral Revolt color for ROUGE PUR COUTURE THE SLIM, 26 of 32
          30 Nude Protest color for ROUGE PUR COUTURE THE SLIM, 27 of 32
          31 Inflammatory Nude color for ROUGE PUR COUTURE THE SLIM, 28 of 32
          1966 - ROUGE LIBRE color for ROUGE PUR COUTURE THE SLIM, 29 of 32
          RED ON FIRE 37 color for ROUGE PUR COUTURE THE SLIM, 30 of 32
          THE SLIM 38 color for ROUGE PUR COUTURE THE SLIM, 31 of 32
          THE SLIM 2024 color for ROUGE PUR COUTURE THE SLIM, 32 of 32
          Discover
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