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ROUGE PUR COUTURE

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ROUGE PUR COUTURE

ROUGE PUR COUTURE

PURE COLOR-IN-CARE SATIN LIPSTICK

PDP Tabs

WHAT IT IS

PURE COLOR
Burst of pure color.
Pure pigments transform in an instant lip fusion.
Full coverage in a weightless creamy texture for couture satin look and bare lip feel.
Effortless glide for a high precision foolproof application in one swipe.

PURE CARE
High-care formula with 80% smoothing lip care base concentrated in ceramides, tuberose & prickly pear extracts from ourika community garden. Up to 16h protection & comfort feel*. Softer and smoother lips with each application.

PURE COUTURE
Expertly curated 40 shades of couture in 4 color families designed for every skin tone & attitude.

Packaging designed with sustainability at heart with refills available in YSL’s 4 muse shades: rouge muse, nu muse, orange muse, pink muse.

*Consumer test on 300 women

KEYWORDS

SATIN LIPSTICK, PURE COLOR, PURE CARE, CERAMIDES, COMFORT, PROTECTION, LIP COLOR, LIP CARE

RESULTS/FINISH/EFFECT

PURE COLOR SATIN FINISH

TYPE

Satin Lipstick

STEP 1/ START WITH YOUR CUPID'S BOW AND UPPER LIP : - STARTING AT THE CENTER OF THE UPPER LIP, USE THE TIP OF THE BULLET TO SHAPE THE CUPID’S BOW AND WORK TOWARDS THE LIP CORNERS
STEP 2/ THE LOWER LIP : FOR THE LOWER LIP, APPLY FROM THE CORNERS OF THE LIP TOWARDS THE CENTER USING THE EDGES OF THE BULLET

OCTYLDODECANOL ● PENTAERYTHRITYL TETRAISOSTEARATE ● PROPYLENE GLYCOL DIBENZOATE ● NEOPENTYL GLYCOL DIHEPTANOATE ● BIS-DIGLYCERYL POLYACYLADIPATE-2 ● POLYETHYLENE ● POLYBUTENE ● HYDROGENATED CASTOR OIL DIMER DILINOLEATE ● HYDROGENATED COCO-GLYCERIDES ● CI 15850 / RED 6 ● CI 15850 / RED 7 ● CI 45410 / RED 28 LAKE ● MICA ● CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA ● CERA MICROCRISTALLINA / MICROCRYSTALLINE WAX / CIRE MICROCRISTALLINE ● SILICA SILYLATE ● CAPRYLIC/CAPRIC TRIGLYCERIDE ● CI 77891 / TITANIUM DIOXIDE ● PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE ● CERAMIDE NP ● BENZYL ALCOHOL ● ALUMINUM HYDROXIDE ● ANISE ALCOHOL ● SILICA ● POLIANTHES TUBEROSA FLOWER EXTRACT ● OPUNTIA FICUS-INDICA FLOWER EXTRACT ● PARFUM / FRAGRANCE ●


THIS PRODUCT IS PART OF OUR GLOBAL COMMITMENT TO REDUCE OUR USE OF NATURAL RESOURCES AND OFFER MORE SUSTAINABLE PRODUCTS.

  • This product is refillable in our 4 muse shades. Refilling your lipsticks helps save 92%* total metal weight and -68%** total plastic weight. Discover the refill here
  • This product contains tuberose and prickly pear sustainably sourced from YSL Beauty Ourika Community Gardens in Morocco. Discover more here
  • The carboard used for the recyclable box is FSC™ MIX Certified. By using an FSC™ certified cardboard for the boxes, YVES SAINT LAURENT BEAUTY supports forest management that respects people and nature
  • This product is manufactured in a factory in France powered by 100% renewable energy****
*The calculation is based on the comparison between metal materials on finish good and refill format
**The calculation is based on the comparison between plastic materials on finish good and refill format
***Refills available in 4 muse shades : nu muse, rouge muse, orange muse, pink muse
****At the end of 2022. Find more information on the Universal Registration Document.


T O O L S   &   S E R V I C E S

N O T H I N G   B U T   C O U T U R E

43 SHADES
OF COUTURE

4 COLOR FAMILIES
FOR ALL SKIN TONES & ATTITUDES

D I S C O V E R   O U R
  3   N E W   S H A D E S
  O F   N U D E

R E V E A L   Y O U R  
A T T I T U D E

PDP Routine Section