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ROUGE PUR COUTURE

NEWNESS
ROUGE PUR COUTURE

ROUGE PUR COUTURE

PURE COLOR-IN-CARE SATIN LIPSTICK

PDP Tabs

WHAT IT IS

PURE COLOR
Burst of pure color.
Pure pigments transform in an instant lip fusion.
Full coverage in a weightless creamy texture for couture satin look and bare lip feel.
Effortless glide for a high precision foolproof application in one swipe.

PURE CARE
High-care formula with 80% smoothing lip care base concentrated in ceramides, tuberose & prickly pear extracts from ourika community garden. Up to 16h protection & comfort feel*. Softer and smoother lips with each application.

PURE COUTURE
Expertly curated 40 shades of couture in 4 color families designed for every skin tone & attitude.

Packaging designed with sustainability at heart with refills available in YSL’s 4 muse shades: rouge muse, nu muse, orange muse, pink muse.

*Consumer test on 300 women

KEYWORDS

SATIN LIPSTICK, PURE COLOR, PURE CARE, CERAMIDES, COMFORT, PROTECTION, LIP COLOR, LIP CARE

RESULTS/FINISH/EFFECT

PURE COLOR SATIN FINISH

TYPE

Satin Lipstick

STEP 1/ START WITH YOUR CUPID'S BOW AND UPPER LIP : - STARTING AT THE CENTER OF THE UPPER LIP, USE THE TIP OF THE BULLET TO SHAPE THE CUPID’S BOW AND WORK TOWARDS THE LIP CORNERS
STEP 2/ THE LOWER LIP : FOR THE LOWER LIP, APPLY FROM THE CORNERS OF THE LIP TOWARDS THE CENTER USING THE EDGES OF THE BULLET

OCTYLDODECANOL ● PENTAERYTHRITYL TETRAISOSTEARATE ● PROPYLENE GLYCOL DIBENZOATE ● NEOPENTYL GLYCOL DIHEPTANOATE ● BIS-DIGLYCERYL POLYACYLADIPATE-2 ● POLYETHYLENE ● POLYBUTENE ● HYDROGENATED CASTOR OIL DIMER DILINOLEATE ● HYDROGENATED COCO-GLYCERIDES ● CI 15850 / RED 6 ● CI 15850 / RED 7 ● CI 45410 / RED 28 LAKE ● MICA ● CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA ● CERA MICROCRISTALLINA / MICROCRYSTALLINE WAX / CIRE MICROCRISTALLINE ● SILICA SILYLATE ● CAPRYLIC/CAPRIC TRIGLYCERIDE ● CI 77891 / TITANIUM DIOXIDE ● PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE ● CERAMIDE NP ● BENZYL ALCOHOL ● ALUMINUM HYDROXIDE ● ANISE ALCOHOL ● SILICA ● POLIANTHES TUBEROSA FLOWER EXTRACT ● OPUNTIA FICUS-INDICA FLOWER EXTRACT ● PARFUM / FRAGRANCE ●


THIS PRODUCT IS PART OF OUR GLOBAL COMMITMENT TO REDUCE OUR USE OF NATURAL RESOURCES AND OFFER MORE SUSTAINABLE PRODUCTS.

  • This product is refillable in our 4 muse shades. Refilling your lipsticks helps save 92%* total metal weight and -68%** total plastic weight. Discover the refill here
  • This product contains tuberose and prickly pear sustainably sourced from YSL Beauty Ourika Community Gardens in Morocco. Discover more here
  • The carboard used for the recyclable box is FSC™ MIX Certified. By using an FSC™ certified cardboard for the boxes, YVES SAINT LAURENT BEAUTY supports forest management that respects people and nature
  • This product is manufactured in a factory in France powered by 100% renewable energy****
*The calculation is based on the comparison between metal materials on finish good and refill format
**The calculation is based on the comparison between plastic materials on finish good and refill format
***Refills available in 4 muse shades : nu muse, rouge muse, orange muse, pink muse
****At the end of 2022. Find more information on the Universal Registration Document.


T O O L S   &   S E R V I C E S

N O T H I N G   B U T   C O U T U R E

43 SHADES
OF COUTURE

4 COLOR FAMILIES
FOR ALL SKIN TONES & ATTITUDES

D I S C O V E R   O U R
  3   N E W   S H A D E S
  O F   N U D E

R E V E A L   Y O U R  
A T T I T U D E

PDP Routine Section

THE PRODUCTS YOU NEED

ALL HOURS FOUNDATION

ALL HOURS FOUNDATION

FULL WEAR, FEELS BARE. LIVE WITHOUT COMPROMISE.
24H NATURAL LUMINOUS MATTE FINISH.

MASCARA VOLUME EFFET FAUX CILS

MASCARA VOLUME EFFET FAUX CILS

False lash effect mascara

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