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ROUGE PUR COUTURE

PURE COLOR-IN-CARE SATIN LIPSTICK

Refill

ROUGE PUR COUTURE

PURE COLOR-IN-CARE SATIN LIPSTICK

BEIGE TRENCH, 1 of 16 NUDE LACE, 2 of 16 NUDE DECOLLETE, 3 of 16 NU INATTENDU, 4 of 16 TRIBUTE NUDE, 5 of 16 UNSHY CACAO, 6 of 16 DESIRE ROSE, 7 of 16 BLOUSE NU, 8 of 16 NU MUSE, 9 of 16 NUDE STILETTO, 10 of 16 BRUN CAFTAN, 11 of 16 NUDE INSTINCT, 12 of 16 EFFORTLESS MAROON, 13 of 16 NUDE RENDEZ VOUS N14, 14 of 16 Selected NUDE SELF N15, 15 of 16 NUDE LAVALLIERE N44, 16 of 16
PDP Tabs

WHAT IT IS

PURE COLOR
Burst of pure color.
Pure pigments transform in an instant lip fusion.
Full coverage in a weightless creamy texture for couture satin look and bare lip feel.
Effortless glide for a high precision foolproof application in one swipe.

PURE CARE
High-care formula with 80% smoothing lip care base concentrated in ceramides, tuberose & prickly pear extracts from Ourika Community Gardens. Up to 16h protection & comfort feel*. Softer and smoother lips with each application.

PURE COUTURE
Expertly curated 40 shades of couture in 4 color families designed for every skin tone & attitude.

Packaging designed with sustainability at heart with refills available in YSL’s 4 muse shades: rouge muse, nu muse, orange muse, pink muse.

*Consumer test on 300 women

KEYWORDS

SATIN LIPSTICK, PURE COLOR, PURE CARE, CERAMIDES, COMFORT, PROTECTION, LIP COLOR, LIP CARE

RESULTS/FINISH/EFFECT

PURE COLOR SATIN FINISH

TYPE

Satin Lipstick

STEP 1/ START WITH YOUR CUPID'S BOW AND UPPER LIP : - STARTING AT THE CENTER OF THE UPPER LIP, USE THE TIP OF THE BULLET TO SHAPE THE CUPID’S BOW AND WORK TOWARDS THE LIP CORNERS
STEP 2/ THE LOWER LIP : FOR THE LOWER LIP, APPLY FROM THE CORNERS OF THE LIP TOWARDS THE CENTER USING THE EDGES OF THE BULLET

GLOBAL PROGRAM TO OPTIMIZE OUR PRODUCTS

  • This product is refillable in our 4 muse shades. Refilling your lipsticks helps save 92%* total metal weight and -68%** total plastic weight. Discover the refill here
  • Tuberose and Prickly pear from the YSL Beauty’s Ourika Community Gardens in Morocco. Discover
  • The carboard used for the recyclable box is FSC™ MIX Certified. www.fsc.org FSC® N003024
  • This product was manufactured in a L'Oréal Groupe facility powered by 100% renewable energy*.
*At sites operated by the Group, apart from site safety and security equipment. For more information, please consult the Universal Registration Document at https://www.loreal-finance.com/eng/universal-registration-document.
*The calculation is based on the comparison between metal materials on finish good and refill format
**The calculation is based on the comparison between plastic materials on finish good and refill format
***Refills available in 4 muse shades : nu muse, rouge muse, orange muse, pink muse


DISCOVER MORE

    T O O L S   &   S E R V I C E S

    TRY IT ON

    DARE TO VIRTUALLY TRY ON 700+ SHADES
    IN JUST ONE CLICK.


    DISCOVER MORE

    REFILL YOUR LIPSTICK

    REFILL YOUR MUSE SHADE IN ONE CLICK.



    REFILL NOW

    LIP STYLIST

    FIND THE PERFECT FIT FOR YOUR LIPS




    TRY NOW

      N O T H I N G   B U T   C O U T U R E

      PURE COLOR

      PURE CARE

      PURE COUTURE

        43 SHADES
        OF COUTURE

        4 COLOR FAMILIES
        FOR ALL SKIN TONES & ATTITUDES

        D I S C O V E R   O U R
          3   N E W   S H A D E S
          O F   N U D E

        N14 NUDE
        RENDEZ-VOUS

        NUDE IS A BOLD STATEMENT WHEN DRESSED
        IN SHADE N14 NUDE RENDEZ-VOUS


        TRY YOUR TONE

        N15 NUDE SELF
         

        DARE TO ENTER YOUR NUDE ERA WITH
        SHADE N15 NUDE SELF FOR THE UNSHY



        TRY YOUR TONE

        N44 NUDE
        LAVALLIÈRE

        MAKE AN IRRESISTIBLE STATEMENT EVERY TIME
        YOU DRESS IN SHADE N44 NUDE LAVALLIÈRE


        TRY YOUR TONE

          R E V E A L   Y O U R  
          A T T I T U D E

            PDP Routine Section

            THE PRODUCTS YOU NEED

            YSL All Hours Foundation bottles, Luminous Matte, one featuring a gold YSL logo detail on the cap and one without a cap.

            ALL HOURS FOUNDATION

            Full wear, feels bare. Live without compromise.
            24h natural luminous matte finish.

            Color:
            LW1
            Select a colour for ALL HOURS FOUNDATION
            LC1 color for ALL HOURS FOUNDATION, 1 of 40
            LC2 color for ALL HOURS FOUNDATION, 2 of 40
            LC3 color for ALL HOURS FOUNDATION, 3 of 40
            LC4 color for ALL HOURS FOUNDATION, 4 of 40
            LC5 color for ALL HOURS FOUNDATION, 5 of 40
            LC6 color for ALL HOURS FOUNDATION, 6 of 40
            LN1 color for ALL HOURS FOUNDATION, 7 of 40
            LN4 color for ALL HOURS FOUNDATION, 8 of 40
            LN7 color for ALL HOURS FOUNDATION, 9 of 40
            Selected LW1 color for ALL HOURS FOUNDATION, 10 of 40
            LW4 color for ALL HOURS FOUNDATION, 11 of 40
            LW7 color for ALL HOURS FOUNDATION, 12 of 40
            MN1 color for ALL HOURS FOUNDATION, 13 of 40
            MN4 color for ALL HOURS FOUNDATION, 14 of 40
            MN7 color for ALL HOURS FOUNDATION, 15 of 40
            LN3 color for ALL HOURS FOUNDATION, 16 of 40
            LN6 color for ALL HOURS FOUNDATION, 17 of 40
            LN8 color for ALL HOURS FOUNDATION, 18 of 40
            LN9 color for ALL HOURS FOUNDATION, 19 of 40
            LW8 color for ALL HOURS FOUNDATION, 20 of 40
            LW9 color for ALL HOURS FOUNDATION, 21 of 40
            MC2 color for ALL HOURS FOUNDATION, 22 of 40
            MC5 color for ALL HOURS FOUNDATION, 23 of 40
            MN5 color for ALL HOURS FOUNDATION, 24 of 40
            MN6 color for ALL HOURS FOUNDATION, 25 of 40
            MN8 color for ALL HOURS FOUNDATION, 26 of 40
            MN9 color for ALL HOURS FOUNDATION, 27 of 40
            MN10 color for ALL HOURS FOUNDATION, 28 of 40
            MW2 color for ALL HOURS FOUNDATION, 29 of 40
            MW8 color for ALL HOURS FOUNDATION, 30 of 40
            MW9 color for ALL HOURS FOUNDATION, 31 of 40
            DC7 color for ALL HOURS FOUNDATION, 32 of 40
            DC9 color for ALL HOURS FOUNDATION, 33 of 40
            DN1 color for ALL HOURS FOUNDATION, 34 of 40
            DN3 color for ALL HOURS FOUNDATION, 35 of 40
            DN5 color for ALL HOURS FOUNDATION, 36 of 40
            DW1 color for ALL HOURS FOUNDATION, 37 of 40
            DW2 color for ALL HOURS FOUNDATION, 38 of 40
            DW4 color for ALL HOURS FOUNDATION, 39 of 40
            DW7 color for ALL HOURS FOUNDATION, 40 of 40
            Discover
            Lash Clash Mascara, open and closed, showcasing the black tube and brush with the gold YSL logo.
            ENGRAVING

            LASH CLASH MASCARA

            New game-changing mascara.

            Color:
            OVERNOIR BLACK
            Select a colour for LASH CLASH MASCARA
            Selected OVERNOIR BLACK color for LASH CLASH MASCARA, 1 of 6
            UNINHIBITED BROWN color for LASH CLASH MASCARA, 2 of 6
            ELECTRIC BLUE color for LASH CLASH MASCARA, 3 of 6
            SCANDALOUS GREEN color for LASH CLASH MASCARA, 4 of 6
            SASSY BURGUNDY color for LASH CLASH MASCARA, 5 of 6
            MAGNETIC PURPLE color for LASH CLASH MASCARA, 6 of 6
            Discover
            ROUGE PUR COUTURE
            Refill

            ROUGE PUR COUTURE

            PURE COLOR-IN-CARE SATIN LIPSTICK

            Color:
            LE ROUGE
            Select a colour for ROUGE PUR COUTURE
            ROUGE PARADOXE color for ROUGE PUR COUTURE, 1 of 47
            ROUGE LIBRE color for ROUGE PUR COUTURE, 2 of 47
            Selected LE ROUGE color for ROUGE PUR COUTURE, 3 of 47
            ROUGE EXTRAVAGANCE color for ROUGE PUR COUTURE, 4 of 47
            SUBVERSIVE RUBY color for ROUGE PUR COUTURE, 5 of 47
            ROUGE MUSE color for ROUGE PUR COUTURE, 6 of 47
            ROUGE INSOLITE color for ROUGE PUR COUTURE, 7 of 47
            ROUGE LEGION color for ROUGE PUR COUTURE, 8 of 47
            BRAZEN BORDEAUX color for ROUGE PUR COUTURE, 9 of 47
            EPPORTLESS VERMILLION color for ROUGE PUR COUTURE, 10 of 47
            ROUGE EROS color for ROUGE PUR COUTURE, 11 of 47
            ROUGE FEMININ color for ROUGE PUR COUTURE, 12 of 47
            ROUGE PROVOCATION color for ROUGE PUR COUTURE, 13 of 47
            BEIGE TRENCH color for ROUGE PUR COUTURE, 14 of 47
            NUDE LACE color for ROUGE PUR COUTURE, 15 of 47
            NUDE DECOLLETE color for ROUGE PUR COUTURE, 16 of 47
            NU INATTENDU color for ROUGE PUR COUTURE, 17 of 47
            TRIBUTE NUDE color for ROUGE PUR COUTURE, 18 of 47
            UNSHY CACAO color for ROUGE PUR COUTURE, 19 of 47
            DESIRE ROSE color for ROUGE PUR COUTURE, 20 of 47
            BLOUSE NU color for ROUGE PUR COUTURE, 21 of 47
            NU MUSE color for ROUGE PUR COUTURE, 22 of 47
            NUDE STILETTO color for ROUGE PUR COUTURE, 23 of 47
            BRUN CAFTAN color for ROUGE PUR COUTURE, 24 of 47
            NUDE INSTINCT color for ROUGE PUR COUTURE, 25 of 47
            EFFORTLESS MAROON color for ROUGE PUR COUTURE, 26 of 47
            WILD CINNAMON color for ROUGE PUR COUTURE, 27 of 47
            LE ORANGE color for ROUGE PUR COUTURE, 28 of 47
            FIERY RED color for ROUGE PUR COUTURE, 29 of 47
            RUSTY ORANGE color for ROUGE PUR COUTURE, 30 of 47
            ORANGE FATAL color for ROUGE PUR COUTURE, 31 of 47
            PRÊT A PORTER CRIMSON color for ROUGE PUR COUTURE, 32 of 47
            TRANSGRESSIVE CORAL color for ROUGE PUR COUTURE, 33 of 47
            ORANGE MUSE color for ROUGE PUR COUTURE, 34 of 47
            LIBERATED PLUM color for ROUGE PUR COUTURE, 35 of 47
            ROSE NO TABOO color for ROUGE PUR COUTURE, 36 of 47
            PINK TUXEDO color for ROUGE PUR COUTURE, 37 of 47
            CHIC CORAL color for ROUGE PUR COUTURE, 38 of 47
            PINK MUSE color for ROUGE PUR COUTURE, 39 of 47
            ROSE CELEBRATION color for ROUGE PUR COUTURE, 40 of 47
            REFILL NUDE MUSE color for ROUGE PUR COUTURE, 41 of 47
            REFILL ORANGE MUSE color for ROUGE PUR COUTURE, 42 of 47
            REFILL PINK MUSE color for ROUGE PUR COUTURE, 43 of 47
            REFILL RED MUSE color for ROUGE PUR COUTURE, 44 of 47
            NUDE RENDEZ VOUS N14 color for ROUGE PUR COUTURE, 45 of 47
            NUDE SELF N15 color for ROUGE PUR COUTURE, 46 of 47
            NUDE LAVALLIERE N44 color for ROUGE PUR COUTURE, 47 of 47
            Discover

            GET YOUR PERFECT ROUTINE

            ALL HOURS FOUNDATION
            LASH CLASH MASCARA
            ROUGE PUR COUTURE
            <span class="h-text-size-18-for-large h-text-size-14-for-small c-section__description"> S N A P S H O T S </span>

            S N A P S H O T S

            #COUTURE
            ME UP

            I MAKE A STATEMENT THE INSTANT I WALK INTO
            A ROOM. FEEL MY PASSION, EMBRACE MY INTENSITY,
            KNOW MY TRUE COLORS. #COUTUREMEUP
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            Color:
            316
            Select a colour for THE SLIM VELVET RADICAL - VIBING NUDES
            Selected 316 color for THE SLIM VELVET RADICAL - VIBING NUDES, 1 of 3
            317 color for THE SLIM VELVET RADICAL - VIBING NUDES, 2 of 3
            318 color for THE SLIM VELVET RADICAL - VIBING NUDES, 3 of 3
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            YSL Touche Eclat Radiant Touch in gold pen applicator, open with product on brush, cap beside it.

            TOUCHE ÉCLAT LE STYLO

            Touche Éclat Le Stylo: The iconic radiance pen by YSL Beauty

            Color:
            0 Luminous Milk
            Select a colour for TOUCHE ÉCLAT LE STYLO
            Selected 0 Luminous Milk color for TOUCHE ÉCLAT LE STYLO, 1 of 17
            1 Luminous Radiance color for TOUCHE ÉCLAT LE STYLO, 2 of 17
            1.5 Luminous Silk color for TOUCHE ÉCLAT LE STYLO, 3 of 17
            2 Luminous Ivory color for TOUCHE ÉCLAT LE STYLO, 4 of 17
            2.5 Luminous Vanilla color for TOUCHE ÉCLAT LE STYLO, 5 of 17
            3 Luminous Peach color for TOUCHE ÉCLAT LE STYLO, 6 of 17
            3.5 Luminous Almond color for TOUCHE ÉCLAT LE STYLO, 7 of 17
            4 Luminous Toffee color for TOUCHE ÉCLAT LE STYLO, 8 of 17
            4.5 Luminous Sand color for TOUCHE ÉCLAT LE STYLO, 9 of 17
            5 Luminous Honey color for TOUCHE ÉCLAT LE STYLO, 10 of 17
            5.5 Luminous Praline color for TOUCHE ÉCLAT LE STYLO, 11 of 17
            6 Luminous Amber color for TOUCHE ÉCLAT LE STYLO, 12 of 17
            6.5 Luminous Toffee color for TOUCHE ÉCLAT LE STYLO, 13 of 17
            7 Luminous Mocha color for TOUCHE ÉCLAT LE STYLO, 14 of 17
            7.5 Luminous Cinnamon color for TOUCHE ÉCLAT LE STYLO, 15 of 17
            8 Luminous Espresso color for TOUCHE ÉCLAT LE STYLO, 16 of 17
            9 Luminous Acacia color for TOUCHE ÉCLAT LE STYLO, 17 of 17
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            Pure Shots Night Reboot Serum

            Pure Shots Night Reboot Serum

            Reduces the appearance of fatigue by the first morning.

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            MASCARA VOLUME EFFET FAUX CILS
            Try it On

            MASCARA VOLUME EFFET FAUX CILS

            False lash effect mascara

            Color:
            1 High Density Black
            Select a colour for MASCARA VOLUME EFFET FAUX CILS
            Selected 1 High Density Black color for MASCARA VOLUME EFFET FAUX CILS, 1 of 5
            2 Rich Brown color for MASCARA VOLUME EFFET FAUX CILS, 2 of 5
            3 Extreme Blue color for MASCARA VOLUME EFFET FAUX CILS, 3 of 5
            5 Burgundy color for MASCARA VOLUME EFFET FAUX CILS, 4 of 5
            6 - Deep Night color for MASCARA VOLUME EFFET FAUX CILS, 5 of 5
            Discover
            Rouge Pur Couture The Bold lipstick in a vibrant red shade, with a black and gold case featuring the YSL logo.
            NEW Try it On

            ROUGE PUR COUTURE THE BOLD

            BOLD SHINE COLOUR LIPSTICK

            Color:
            01 Le Rouge
            Select a colour for ROUGE PUR COUTURE THE BOLD
            Selected 01 Le Rouge color for ROUGE PUR COUTURE THE BOLD, 1 of 17
            2 WILFUL RED color for ROUGE PUR COUTURE THE BOLD, 2 of 17
            4 REVENGED RED color for ROUGE PUR COUTURE THE BOLD, 3 of 17
            6 REIGNITED AMBER color for ROUGE PUR COUTURE THE BOLD, 4 of 17
            7 UNHIBITED FLAME color for ROUGE PUR COUTURE THE BOLD, 5 of 17
            8 FEARLESS CARNELIAN color for ROUGE PUR COUTURE THE BOLD, 6 of 17
            9 UNDENIABLE PLUM color for ROUGE PUR COUTURE THE BOLD, 7 of 17
            10 BRAZEN NUDE color for ROUGE PUR COUTURE THE BOLD, 8 of 17
            11 FRONTAL NUDE color for ROUGE PUR COUTURE THE BOLD, 9 of 17
            12 NU INCONGRU color for ROUGE PUR COUTURE THE BOLD, 10 of 17
            21 Rouge Paradoxe color for ROUGE PUR COUTURE THE BOLD, 11 of 17
            1971 ROUGE PROVOCATION color for ROUGE PUR COUTURE THE BOLD, 12 of 17
            13 Nude Era color for ROUGE PUR COUTURE THE BOLD, 13 of 17
            1968 Nude Statement color for ROUGE PUR COUTURE THE BOLD, 14 of 17
            ROSEWOOD ENCOUNTER 16 color for ROUGE PUR COUTURE THE BOLD, 15 of 17
            DARING NUDE 17 color for ROUGE PUR COUTURE THE BOLD, 16 of 17
            NUDE LAVALLIERE 44 color for ROUGE PUR COUTURE THE BOLD, 17 of 17
            Discover
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