Iconic
Journey
Iconic
Journey
YSL Beauty gives body and soul to a style. Completely liberated, it asserts itself as a collection of icons, with each creation driven by boldness, youth, and the avant-garde. In the wake of Saint Laurent, who showcased the spirit of the times for nearly 40 years, YSL Beauty continues its unbridled love affair with women to create, shape and develop modernity. No compromise. Your own rules. Now.
1961
CREATION OF THE BRAND
YVES SAINT LAURENT
Yves Saint Laurent and Pierre Bergé founded the iconic fashion house, which they would go on to run together for the next 40 years.
CREATION OF THE CASSANDRE
AS BRAND LOGO
The legendary YSL logo designed by the graphic artist Cassandre became the Emblem of the House.
1964
YVES SAINT LAURENT ENTERS THE WORLD
OF BEAUTY WITH THE LAUNCH OF Y
Describing his first fragrance, Monsieur Saint Laurent noted that he wanted to create a “lush, heavy, and languid perfume”.
1970
CREATION OF THE FIRST LOVE CARDS
Inspired by Morocco, Monsieur Saint Laurent designed the first in a series of greeting cards that he would send to his friends and collaborators every year up until 2007.
1971
LAUNCH OF RIVE GAUCHE AND POUR HOMME
It was Pour Homme in particular that caused a stir when Monsieur Saint Laurent decided to pose naked and bearded for the promotional photo, expressing a transgressive vision of masculine codes.
Discover
1977
LAUNCH OF OPIUM
A blend of patchouli, myrrh, and vanilla, it was the perfume’s name, Opium, that caused a scandal, especially in the US. And yet the fragrance was met with astonishing commercial success.
Discover
1978
LAUNCH OF THE FIRST MAKEUP COLLECTION
“I wanted to give a face
to the woman I dress.”
Monsieur Saint Laurent
1981
LAUNCH OF KOUROS
The perfume was inspired by a trip to Greece Monsieur Saint Laurent had taken, where he was “fascinated by the blue of the sea, the sky, the intense freshness which emanated from this universe dedicated to beauty”.
1983
LAUNCH OF PARIS
“For this new fragrance, I have
chosen your name because
no other is more beautiful.
Because I love you. My Paris.”
Monsieur Saint Laurent
Discover
1992
LAUNCH OF TOUCHE ÉCLAT
Monsieur Saint Laurent’s fascination with the play of light inspired the creation of the first highlighting pen: a revolution in the art of make-up.
Discover
1992
LAUNCH OF ROUGE PUR COUTURE
Signature reds elevated to the rank of legendary sagas, with the lipstick range that would later become Rouge Pur
Couture.
Discover
2000
LAUNCH OF MASCARA VOLUME EFFET FAUX CILS
In a play of echoes, Mascara Volume Effet Faux Cils and L’Eyeliner Effet Faux Cils are to YSL Beauty what the Smoking is to Haute Couture.
Discover
2008
LAUNCH OF ROUGE VOLUPTÉ
Continuing Monsieur Saint Laurent’s Beauty Odyssey to dress up women’s faces, with a lipstick range spanning all shades of pink – from the most romantic to the scandalous Rouge Volupté No. 50 Fuchsia Stiletto.
Discover
2014
INCEPTION OF THE OURIKA COMMUNITY GARDENS
Since 2014, at the foothills of the Moroccan Atlas Mountains, YSL beauty has grown a place of change: the OURIKA COMMMUNITY GARDENS.Morocco was a rich and endless source of inspiration for Mr. Saint Laurent. Driven by this legacy, YSL Beauty began its program here in the Ourika Valley.
Discover
2014
LAUNCH OF BLACK OPIUM
Inspired by the 1977 boundary-pushing release of Opium, YSL Beauty unveiled Black Opium, re-inventing desire in a new, contemporary light, reshaped for the modern woman.
Discover
2014
LAUNCH OF OR ROUGE
A skincare range combining one of nature’s most precious ingredients - Moroccan saffron - with an avant-garde science.
Discover
2015
LAUNCH OF LE VESTIAIRE DES PARFUMS
A fragrance range that transformed iconic wardrobe pieces like the Tuxedo, Caban, and Trench into exceptional scents, representing the origins and spirit of each item.
Discover
2017
LAUNCH OF Y
The masculine fragrance is characterized by its bold and provoking name, that pays homage, of course, to creator Yves Saint Laurent, but also references the Generation Y.
2018
LAUNCH OF ROUGE PUR COUTURE THE SLIM
Conventional and rebellious, couture and casual – the first super-slim square couture lipstick.
Discover
2019
LAUNCH OF LIBRE
Toeing the line between masculine and feminine, the fragrance takes its inspiration from when Monsieur Saint Laurent turned tuxedos into women’s evening wear in the ’60s.
Discover
2019
LAUNCH OF PURE SHOTS
« Live fast, stay young » - A skincare range dedicated to enabling women to erase the marks of their hectic, urban lifestyle.
Discover
2020
LAUNCH OF THE ABUSE IS NOT LOVE PROGRAM
The brand's global program to prevent and fight against intimate partner violence (IPV) in partnership with local-non-profit organization worldwide. From 2020 to 2023, the cause has been launched in 30 markets.
Discover
2021
YSL BEAUTY ENTERS THE WORLD OF TECH INNOVATION
With the vision to be the go-to brand for hyper personalization by creating bespoke experiences through tech devices and online services.
Discover
2022
LAUNCH OF THE CHANGE THE RULES, CHANGE THE FUTURE PROGRAM
SOCIAL AND ENVIRONMENTAL COMMITMENTS
At YSL we dare to be unconventional, to take action that creates positive change for people and our earth.
Rewriting the rules, so we can change the future.
DISCOVER
2022
LAUNCH OF LASH CLASH
Lash Clash Mascara was launched as the symbol of an uninhibited generation that holds its head high & isn't afraid to push the boundaries.
DISCOVER
1961
CREATION OF THE BRAND
YVES SAINT LAURENT
Yves Saint Laurent and Pierre Bergé founded the iconic fashion house, which they would go on to run together for the next 40 years.
CREATION OF THE CASSANDRE
AS BRAND LOGO
The legendary YSL logo designed by the graphic artist Cassandre became the Emblem of the House.
1964
YVES SAINT LAURENT ENTERS THE WORLD
OF BEAUTY WITH THE LAUNCH OF Y
Describing his first fragrance, Monsieur Saint Laurent noted that he wanted to create a “lush, heavy, and languid perfume”.
1971
LAUNCH OF RIVE GAUCHE AND POUR HOMME
It was Pour Homme in particular that caused a stir when Monsieur Saint Laurent decided to pose naked and bearded for the promotional photo, expressing a transgressive vision of masculine codes.
Discover
1970
CREATION OF THE FIRST LOVE CARDS
Inspired by Morocco, Monsieur Saint Laurent designed the first in a series of greeting cards that he would send to his friends and collaborators every year up until 2007.
1977
LAUNCH OF OPIUM
A blend of patchouli, myrrh, and vanilla, it was the perfume’s name, Opium, that caused a scandal, especially in the US. And yet the fragrance was met with astonishing commercial success.
Discover
1978
LAUNCH OF THE FIRST MAKEUP COLLECTION
“I wanted to give a face
to the woman I dress.”
Monsieur Saint Laurent
1981
LAUNCH OF KOUROS
The perfume was inspired by a trip to Greece Monsieur Saint Laurent had taken, where he was “fascinated by the blue of the sea, the sky, the intense freshness which emanated from this universe dedicated to beauty”.
1983
LAUNCH OF PARIS
“For this new fragrance, I have
chosen your name because
no other is more beautiful.
Because I love you. My Paris.”
Monsieur Saint Laurent
Discover
1992
LAUNCH OF TOUCHE ÉCLAT
Monsieur Saint Laurent’s fascination with the play of light inspired the creation of the first highlighting pen: a revolution in the art of make-up.
Discover
1992
LAUNCH OF ROUGE PUR COUTURE
Signature reds elevated to the rank of legendary sagas, with the lipstick range that would later become Rouge Pur
Couture.
Discover
2000
LAUNCH OF MASCARA VOLUME EFFET FAUX CILS
In a play of echoes, Mascara Volume Effet Faux Cils and L’Eyeliner Effet Faux Cils are to YSL Beauty what the Smoking is to Haute Couture.
Discover
2008
LAUNCH OF ROUGE VOLUPTÉ
Continuing Monsieur Saint Laurent’s Beauty Odyssey to dress up women’s faces, with a lipstick range spanning all shades of pink – from the most romantic to the scandalous Rouge Volupté No. 50 Fuchsia Stiletto.
Discover
2014
INCEPTION OF THE OURIKA COMMUNITY GARDENS
Since 2014, at the foothills of the Moroccan Atlas Mountains, YSL beauty has grown a place of change: the OURIKA COMMMUNITY GARDENS.Morocco was a rich and endless source of inspiration for Mr. Saint Laurent. Driven by this legacy, YSL Beauty began its program here in the Ourika Valley.
Discover
2014
LAUNCH OF BLACK OPIUM
Inspired by the 1977 boundary-pushing release of Opium, YSL Beauty unveiled Black Opium, re-inventing desire in a new, contemporary light, reshaped for the modern woman.
Discover
2014
LAUNCH OF OR ROUGE
A skincare range combining one of nature’s most precious ingredients - Moroccan saffron - with an avant-garde science.
Discover
2015
LAUNCH OF LE VESTIAIRE DES PARFUMS
A fragrance range that transformed iconic wardrobe pieces like the Tuxedo, Caban, and Trench into exceptional scents, representing the origins and spirit of each item.
Discover
2017
LAUNCH OF Y
The masculine fragrance is characterized by its bold and provoking name, that pays homage, of course, to creator Yves Saint Laurent, but also references the Generation Y.
Discover
2018
LAUNCH OF ROUGE PUR COUTURE THE SLIM
Conventional and rebellious, couture and casual – the first super-slim square couture lipstick.
Discover
2019
LAUNCH OF LIBRE
Toeing the line between masculine and feminine, the fragrance takes its inspiration from when Monsieur Saint Laurent turned tuxedos into women’s evening wear in the ’60s.
Discover
2019
LAUNCH OF PURE SHOTS
« Live fast, stay young » - A skincare range dedicated to enabling women to erase the marks of their hectic, urban lifestyle.
Discover
2020
LAUNCH OF THE ABUSE IS NOT LOVE PROGRAM
The brand's global program to prevent and fight against intimate partner violence (IPV) in partnership with local-non-profit organization worldwide. From 2020 to 2023, the cause has been launched in 30 markets.
Discover
2021
YSL BEAUTY ENTERS THE WORLD OF TECH INNOVATION
With the vision to be the go-to brand for hyper personalization by creating bespoke experiences through tech devices and online services.
Discover
2022
LAUNCH OF THE CHANGE THE RULES, CHANGE THE FUTURE PROGRAM
SOCIAL AND ENVIRONMENTAL COMMITMENTS
At YSL we dare to be unconventional, to take action that creates positive change for people and our earth.
Rewriting the rules, so we can change the future.
2022
LAUNCH OF LASH CLASH
Lash Clash Mascara was launched as the symbol of an uninhibited generation that holds its head high & isn't afraid to push the boundaries.
2023
LAUNCH OF THE NEW MASCULINE FRAGRANCE
2023
YSL BEAUTY ENTERS THE
WORLD OF WEB3 WITH
THE DROP OF NFT COLLECTION
Always driven to be a daring change-maker, YSL Beauty joins this new experimental playground.
