THE OURIKA VALLEY, MOROCCO
The Ourika Valley, Morocco, is a region where the brand cultivates a range of ingredients (such as pomegranate,
marshmallow, iris, jasmine, walnut, and saffron), and which lies at the heart of YSL Beauty’s sustainability
The Ourika Community Gardens was started in 2013 as a socially responsible program
connected to the Earth–living proof of the brand’s commitment to sustainability.
Today, at this remarkable site that is home to more than 200 plant species, the brand continues to help empower communities of women to better their financial situation and life circumstances through a co-created co-operative.
Beyond the Gardens, YSL Beauty has also
worked more broadly throughout the
Ourika Valley region since 2017 to plant
trees and restore arid land, so far planting
over 125,000 trees in an area whose
primary ecological risk is rising
temperatures, deforestation, and frequent
natural disasters. In 2021, YSL Beauty
reaffirmed its commitment to this project
and the surrounding lands, which aligned
with the UN Decade on Ecosystem
A rewilding transformation in Morocco, where the brand will reverse the effects of desertification on
1,000 hectares of land.
HECTARES OF LAND
OUR PROGRAMS AND COMMITMENT
Abuse is not love
Rewild our earth
the environment in partnership with
Reduce our impact
and offer more sustainable products.